• 佚名 来自网络 点击： 次 日期：2019-08-28

《三体》有句名言：“消灭你，和你无关。”对于华为人来说，套用这句话就是：“学习小米，和小米无关。”这同时也意味着，小米模式的意义已经超越了小米成败本身。2011年，华为成立消费者业务部开始做手机，并上升为企业的战略。人们注意到任正非也开始走到公众视野面前。他一方面不屑于雷军“互联网+思维”让猪飞起来的理论，一方面却在亚博app官网内部说：“我们要向小米学什么？学习营销模式。”相比于已经功成名就的华为，雷军更像是在打着一套述踪拳。被大佬俯身盯上，是小米创举之伟大的折射，也是它的不幸。雷军在推崇《三体》“降维打击”的同时，却无奈于其中还有一句谶语：“不要回答，不要回答，不要回答。”那么，华为到底要向小米学习什么？小米在华为的“强压”下奋力突围，其乱中有道的逻辑又是什么？小米模式为何被称为中国营销的“另一极”？其创新对于营销未来有何启发？我们特约专家将给予持续、跟踪解读。

与传统企业相比，小米开创了营销方法上的新局面。雷军提出的风口论、七字诀具有跨时代意义，也一举开创了阶段性的经营模式。毫无疑问，小米亚博app官网是利用互联网+渠道推动了营销高峰，其粉丝数量和亚博app官网销售业绩都说明了其营销策略的成功。

MUQIAN，XIAOMICHUBUDAKAILEGUOJISHICHANG，BINGCHENGGONGSHANGSHI，YOUSHANGLEYIGETAIJIE，KUARULEYIGEXINDEFAZHANJIEDUAN。RENMENBUJINSHENSI，XIAOMIZHEIYIXILIELINGRENYANHUALIAOLUANDEYINGXIAOSHOUDUANBEIHOU，DAODIYINZANGZHEZENYANGDELUOJI？XIAOMIYOUSHIRUHEJIEZHUYINGXIAOLIQIXIJUANZHONGGUOZHINENGSHOUJISHICHANG，BINGXIANGGUOJISHICHANGMAIJINDE？

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解密“小米模式”：轻连接、活链接、心联结

小米以互联网+为主要载体，以粉丝策略为核心，以全渠道为依托，打造出了“高效率、低成本”的营销模式，形成了小米的独门武功。从发展的过程来看，其经过了三个核心策略阶段，先后实现了销售亚博app官网、社群建设和品牌传播营销目的。

XIAOMIYINGXIAOSANGEJIEDUANZHIYI：QINGLIANJIE

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XIAOMIYINGXIAOSANGEJIEDUANZHISAN：XINLIANJIE

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ZONGSHANG，XIAOMIMOSHIDEHEXINSHI：QINGLIANJIE、HUOLIANJIE、XINLIANJIE，XIAOMITONGGUOSANHUANXIANGKOUDEFANGSHI，DAZAOXIAOMIDEYINGXIAOMOSHI，SHIXIANYEJICHAOCHANGGUIMOTISHENGHEQIYECHAOSUFAZHAN。

“小米模式”的推广意义：传统营销模式的升级

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XIAOMIMOSHICELVEZHIER：XIANSHANGXIANXIAHULIAN——YIQUANQUDAODEFANGSHI

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XIAOMIMOSHICELVEZHISAN：DAZAO“BAOPIN”MOSHI——YIDIEDAIDEFANGSHI

小米商城依托小米亚博app官网亚博app官网系和小米生态链亚博app官网系的天然优势，打造了一个爆品电商平台，上线的每一个亚博app官网都经过仔细打磨，以小米手机为亚博app官网主线路，覆盖各类配件亚博app官网及周边饰品。而由生态链企业供货的智能家居，生活用品等也都以小米风格为主，整体形成了简约、高质感、高性价比的亚博app官网特色。

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XIAOMIMOSHICELVEZHISI：SHEHUIHUAYINGXIAO

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ZUOZHEWUYUEZHOU：ZHANLVEYINGXIAOZISHENZHUANJIA；ZHAOTONG：PINPAIYINGXIAOZISHENZHUANJIA

ZUOZHE： WUYUEZHOU ZHAOTONG  LAIYUAN： 《XIAOSHOUYUSHICHANG》YINGXIAOBAN2019NIANDI4QI

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