• 佚名 来自： IP营销 点击： 次 日期：2019-11-18

DADUOSHUQIYEDOUYINGGAISIKAOZHEIYANGYIGEWENTI：WEISHENMEHUADAJIAQIANMAILEGEIPXINGXIANG，ZUIHOUQUEXIAOGUOSHENWEI？YOUKENENGNIYIJINGWURULEIQULE。

SUIZHEYINGSHIYULEYEYIJIXINMEITIDEFAZHAN，HENDUOPINPAICHANGSHIBAZIJIFAZHANCHENGIP，DANGRANZHEISHIYIGEMANZHANGDEDAOLU，XUYAOTOURUDALIANGDUANQINEIJIANBUDAOXIAOGUODEJINGLIHECAILI。YEYOUHENDUOQIYEHUIJIELIDANGHONGIPDAZAOZIJIDEPINPAI，DANDADUOSHUQIYEHAISHIWEILECENGERCENG，GENBENMEIYOUMINGBAIIPDEJIAZHI，DUOSHUSHIWEILEGENFENG，KANBIERENZAIZUO，FANGFOZIJIBUZUOJIUYAOLUOHOU。

DANIPJIUJINGSHISHENME？IPDEJIAZHIZENMECAINENGJIFACHULAI？DADUOQIYEDOUMEIYOUSHENDUSIKAOZHEIGEWENTI，JIUZHIJIEHUADAJIAQIANMAILEGEXINGXIANG，RANHOUZUOBAOZHUANG、ZUOCHUANBO，ZUIZHONGXIAOGUOSHENWEI。FUPANZONGJIESHISHIGAIHUAIYIZIJIHAISHIHUAIYIIP？BIZHERENWEISHIYINWEIWURULEYIXIAJIGELEIQUDAOZHIDE。

过度追求一夜爆红

ZHEISHIYIGEXINTAIWENTI，YOUHENDUOQIYEKANDAOYIXIEYINGXIAOWANGZHANANLIFENXI、PENGYOUQUANZHONGGUANYUIPYINGXIAODEANLIFENXIANG，JUEDEZIJIBUGAOYIGAOJIUYAOLUOHOUYUZHENGGEQUSHI，BIERENDOUNENGGAOHUO，WOWEISHENMEBUNENG？YIWEIZIJIKANDAODEJIUSHIDAJIAKANDAODE。SUOYIWANGWANGDUIIPJINXINGXUANZEDESHIHOU，BUQUKAOLVSHIFOUYUZISHENPINPAIXINGXIANGPIPEI，GUODUZHUIQIUYIYEBAOHONG，RENWEIIPYUEDA，XIAOGUOYUEHAO。JIEGUOWANGWANGJIUSHIHUALEDAJIAQIANZIHAILEYIBA，PINPAIGENBENMEIYOUCHUANCHUQU。IPBUSHICHIFAN，BINGYUEDACHIDEYUEBAO，IPSHICHUANYIFU，HEBUHESHENZIJIZHIDAO。

QICIHENDUOPINPAIGENBENMEIYOULIJIEIPDEZUOYONG。IPFUYUPINPAIGENGDUODESHIYIGEZONGHEXIAOYING，RENGEXINGXIANG、JIAZHIGAN、CHUANBO、MEIYUDUDENG，CHUANBOZHISHIQIZHONGYIKUAI，DANGRANYESHIZUIZHONGYAODEYIKUAI。NEIMERUHEXUANZEYIGESHIHEZIJIDEIPNI？

SHOUXIAN，IPYINGXIAOBENSHENSHIHEPINPAIQUDONGXINGQIYE，YINWEIIP、PINPAIDOUSHIHUODE，YABOappGUANWANGSHISIDE。ZHIYOUHUODEBINGJUYOURENGEMEILIDEDONGXICAINENGPENGZHUANGHUOHUADADAOSHIBANGONGBEIDEXIAOGUO，SUOYIYABOappGUANWANGQUDONGXINGJIANYIHAISHIBUYAOMANGMUTOURU。

DIER，RENQINGZIJIZHENZHENGZAIXIAOFEIZHEMIANQIANDEYANGZIHUOZHESHIZIJIXIANGZAIXIAOFEIZHEMIANQIANCHENGXIANSHENMEXINGXIANG。BAPINPAIHEIPKANCHENGLIANGGERENDEHUA，ZAICONGXIAOFEIZHEDESHIJIAOLAIKANNIDEPINPAIHEIPLIANYINSHIFOUMENDANGHUDUI、NANNVBANPEI。

WOMENZAIJUECESHIFOUHEZUOIPDESHIHOUYINGGAIBAOXIAXIANZHENGSHANGYOU，ERBUSHIBAYIYEBAOHONGDANGZUOJUECEDEBIAOZHUN。SHENGENGPINPAI，YOUJIEZOU、YOUMUDEDILAQUYONGHUCAISHIZHENGDAO。

机枪乱扫，浪费粮草

SHANGMIANWOMENJIANGLERUHEXUANZEYIGESHIHEZIJIDEIP。NEIMEYOULEYIGESHIHEZIJIDEIPHOUQIYEWANGWANGYOULIANGZHONGJIDUANDEZUOFA。YIGESHIWOMENSHANGMIANGANGTIDAODEYIWEIBANGSHANGLEDAIP，JIUCHIHEBUCHOU，BEIBAOYANGDEXINTAI，RENWEISUOYOURENZHIYAOGUANZHUDAOIPJIUKEYIGUANZHUDAOPINPAI。LINGYIZHONGQINGKUANGSHI“DASIXUANCHUAN”“JIANRENJIUKAN”，BUGUANBIERENYOUMEIYOUGONGMING，ZIJIXIANHAIQILAILE。ZHEIZHONGQINGKUANGCHANGCHANGSHI，QIYEHUALEDAJIAGEMAILEIP，JIYUZHAOGAOTIANXIA。HUALEHENDADEZIJINTOURUJINQU，XIAOGUOSHIYOUDE，DANSHIXINGJIABIBUGAO。YINWEIGENBENMEIYOUKAOLVXIAOFEIZHEDEGANSHOU。NEIMERUHEZUODAOYOUXIAOLVDETOUFANGNI？SHUODAOCHUANBODEBENZHI，YAOYONGDUIFANGTINGDEDONGDEYUYANGOUTONG，NEIMEIPJIUTIGONGLEHENHAODENEIRONGSUCAI。

WOMENBARENQUNFENWEISANBUFEN。

DIYIBUFENWOMENZIJIDEGUYOUYONGHU，ZHEIGESHIHOUIPDEZUOYONGSHITISHENGPINPAIXINGXIANG、CHONGCHINEIRONG，SHUOBAILEJIUSHIGAOSUZIJIDEYONGHUWOYIZHIZAIGAOSHIQING，YIZHIZAICHANGSHIZUOYIXIEHAOWANDESHIQING，CONGERTISHENGPINPAIMEIYUDU，YINWEIZHEIXIEYONGHUBENSHENDUINISHILEJIEDE，NINENGZUODAODESHISHUACUNZAIGAN。HENDUOQIYEHEZUOIPYIHOUZHIGUZHECHUANBOXINYONGHUERHULVELELAOYONGHUDEWEIHU。

DIERBUFENSHIIPFEN，ZHEIBUFENYONGHUKENENGSHIDADUOPINPAIDEMUBIAO，QUESHIZHEIBUFENYONGHUYESHIIPHEZUOZHONGZUICHUSHOUKEDEDEYIKUAIROU，PINPAIQIYEHUALEZHEIMEDAJINGLIHAOBURONGYIYOUNEIRONG、YOUSUCAI、YOUGUSHIQUJIANGLE，YIDINGYAOHAOHAOLIYONGYIXIA，BUGUOYEYAOZUODAOYOUDEFANGSHI。

DISANBUFENRENQUNSHIKANRENAODE，KENENGDUILIANGGEPINPAIDOUYOUSUOLEJIEDANBUSHIYONGHU，ZAITAMENDESHIJIAOLIZHIGUANXINZHEIGESHIQINGHAOBUHAOWAN，QISHIZHEIYANGDERENYEHENZHONGYAO，DADUOSHIXINGYENEIDEMEITI、YOUSHANG、JINGXIAOSHANGDENG，TAMENBUYIDINGSHIXIAOFEIZHE，DANYINGXIANGLIHENDA，KEYIDANGZUOGANGGANLAIQIAODONGZHENZHENGDEXIAOFEIZHE，BUGUOYAOXIANGYINGXIANGZHEIBUFENKANRENAODERENQUN，JIUYIDINGYAOBASHIQINGGAODA。

SHUODAOGAOSHIQING，YIDINGRAOBUKAI“KUAJIE”LIANGZI。

不是所有的跨界都有火花

JINNIANLAIYOUHENDUODAJIAJINJINLEDAODEKUAJIEIPYINGXIAOANLI，BIRUofoXIAOHUANGCHEYUXIAOHUANGREN、NONGFUSHANQUANYUGUGONG、QIWEITUSHUGUANYULUZHOULAOJIAO，DOUJUYOUKETAOLUN、YOUQU、YICHUANBODENGYOUSHI。ZHISUOYIYOUZHEIYANGDEYOUSHISHIYINWEI“FANCHA”DAPORENMENNAOHAIZHONGGUYOUDELUOJI，BINGJUEDEHENHELI。

“FANCHA”SHIKUAJIEDEJIBENYUANLI，FANGDAOIPYINGXIAOSHANGYESHIYIYANGDE，YESHIKUODAYINGXIANGLIDEZHONGYAOSHOUDUAN。WOMENJIANGUOHENDUOQIGUAIDEKUAJIE，BIZHEYEJIANGUOHENDUOKUAJIEDECAOPANREN，DANGLIAODAOWEISHENMEXUANZEZHEIYANGZUODESHIHOU，WOZHITINGDAO“FANCHA”ERZI。“FANCHA”SHIKUAJIEDEBIYAOTIAOJIAN，ERBUSHIWEIYITIAOJIAN。FANCHAZHISHIBIAOXIANG，HENDUOWOMENJUEDEHENHAOWANDEKUAJIEYINGXIAOANLI，QISHIZHENZHENGXIYINWOMENDEBINGBUSHIFANCHA，ERSHIFANCHABEIHOUHELIDELUOJI，LUOJITONGLECAINENGZUOCHUYILIAOZHIWAI、QINGLIZHIZHONGDEAha Moment（DUNWUSHIKE）。RUGUOBUZHUIQIULUOJIZHIZHUIQIUFANCHA，JIRENDEGANJUEKENENGHUIHENSHA，KENENGZHENDECHUANBOCHUQULE，DANDUIPINPAILAISHUOBUJINBUHUITISHENG，SHENZHIHUILADIMEIYUDU。ZHEILIJIANGDAODELUOJIBAOKUOYONGHURENQUN、XINGXIANGSHEDING、NEIRONGCHANCHU。ZHEIXIEZUOBUHAOHUIRANGXIAOFEIZHEYICHAOFENGDEXINTAIKANDAI，ZIJIBENSHENDEYONGHUYEHUIJUEDEDIULIAN。

WOJIUCENGCENG

“CENGREDIAN”SANGEZI，XIANGXINDAJIAYIDINGBUMOSHENG，YEJIUSHIZHEISANGEZIMOGUANGLEDUOSHAOXINMEITIXIAOBIANDETOUDING。YOUHENDUOIPYESHIREDIAN，BIRUDANGHONGYINGSHIJU《DOUTINGHAO》、XIAOZHUPEIQI、GUGONGDENG。PINPAIYOUSHIHOUKENENGZIJINBUZU，BUXIANGMAIIP，SUOYIRENWEICENGPINPAIDEREDIANSHIYIJIANXINGJIABIBIJIAOGAODESHIQING。DANYIDINGYAONONGMINGBAI，CENGREDIANDEHEXINSHICENGSHIER，ERBUSHICENGIP，YINWEIIPSHIZHANGQIYANXUDE，ERREDIANHUIHENKUAIYANXIAOYUNSAN。CENGREDIANMEIYOUWENTI，DANBUYAOHUNXIAOIPHEREDIANDEGAINIAN。ZAIZHEILITIXINGYIXIAGEWEI，RUGUOMEIYOUGUANFANGSHOUQUAN，ZUIHAOBUYAOSUIBIANCENGIP，YINWEISHOUXIANYOUFALVFENGXIAN，QICIRUGUOSHOUFABUGAOJIXIAOFEIZHEHUIJUEDEHENGA，YOUZHEIGESHIJIANHEJINGLIDAOBURUHAOHAODAMOYIXIAYABOappGUANWANG。DANGRANRUGUOBAOZHE“GAOLEWO，WOJIUCHUMINGLE”DEXINTAIYEWUKEHOUFEI，DANYIDINGYAOXIANGHAO。

ZHONGGUOYIJINGCHENGWEISHIJIEDIERDAJINGJITI，GUOJIASHILIDEQIANGDA，BAOZHENGLEWOMENGUOHUOPINZHIYIJINGBEIXIAOFEIZHERENKE。PINPAIDEFAZHANYEXUYAOYUGUOJIPINPAILAJINJULI，DAZAOWOGUODECHAOJIIPPINPAI，YIJINGCHENGWEIWOMENZHEIYIDAIQIYEJIANFUDESHIMING，XIWANGGUONEIPINPAIZAIIPHUADEJINCHENGZHONGKUAISUWENDINGDIFAZHAN。

ZUOZHEJIANJIE：WANGJIAOJING，BEIJINGGANDEPIAOLIANGWENHUACHUANMEIYOUXIANYABOappGUANWANGLIANHECHUANGSHIREN。

ZUOZHE： WANGJIAOJING  LAIYUAN： 《XIAOSHOUYUSHICHANG》2019NIANDI10QI

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