• 作者：chnmc编译 来自： entrepreneur 点击： 次 日期：2020-07-12

GENJUStatistaDESHUOFA，ZAIFacebookSHANGDAYUEYOU800WANGEBEIDINGYIWEI“HUOYUEGUANGGAOKEHU”DEQIYE，ZHEIYIWEIZHETAMENTOUZIYUFacebookGUANGGAOLAITUIXIAOQIYABOappGUANWANGHEFUWU。

RUJIN，JINJINWEININDEYEWUTIGONGFacebookGERENZILIAOSHIBUGOUDE-YOUQISHIKAOLVDAOGAIPINGTAIDEYOUJIJIECHUFANWEIZAIBUDUANJIANSHAO。RANER，JUEDADUOSHUQIYESHITUBIMIANZAIPINGTAISHANGHUAQIAN。SUIRANJIANGDIGUANGGAOCHENGBENKENENGSHIYIJIANHAOSHI，DANZHEIBINGBUNENGBANGZHUNINGANSHANGZAIFacebookSHANGJIANLIWENGUYINGXIANGLIDEJINGZHENGDUISHOU。

ZAIFacebookSHANGDASHANGLUOYINKENENGXUYAOYIXIETOUZI，DANSHIWUKEFOUREN，TAKEYICHENGWEIDAGUIMOHUOQUXINKEHUDEQIANGDAGONGJU。DANBINGFEISUOYOUFacebookGUANGGAOHUODONGDOUSHIYIYANGDE。ZHENGQUEDECELVEJIANGSHININDESHEJIAOMEITIFAZHANDAWEIBUTONG。

1.利用Facebook像素工具力量

FacebookDEXIANGSUGONGJUKEYIZAININDEFacebookGERENZILIAOHENINDEWANGZHANZHIJIANJIANLIQIANGDADELIANJIE，CONGERBANGZHUNINZHONGXINDINGWEIGENGYOUKENENGZHUANHUAWEIFUFEIKEHUDEYONGHU。TONGGUOJIHUOYUXIANGSUXIANGGUANDEKEXUANZIDONGGAOJIPIPEIGONGNENG，GAIGONGJUKEYICONGNINDEZHANDIANSHOUJISHENZHIGENGDUOXIANGGUANXINXI，LIRUSHEIZHUCELEDIANZIYOUJIANHUOXINWENGAOLIEBIAO。

GAIGONGJUYOUZHUYUZAISHIDANGDESHIJIANJIANGXIANGGUANDEFacebookGUANGGAOYUSHIDANGDEYONGHUPIPEI。ZHEISHI2019NIANYankee CandleGUANGGAOHUODONGDEGUANJIANBUFEN，GAIHUODONGSHIYONGXIANGSUSHUJUXIANGGUOQULIUGEYUENEIFANGQIGOUWUCHEDEKEHUXIANSHIXIANGGUANYABOappGUANWANG。ZAIYIDINGCHENGDUSHANGDEYIYUZHEIYIZHANLVE，GAIYABOappGUANWANGDEJIARISHOURUBISHANGYINIANZENGZHANGLE65％。

2.为每个广告系列确定合适的广告素材

BINGFEISUOYOUDEFacebookGUANGGAOHUODONGDOUYIDINGHUIZHUANZHUYUMUBIAOSHOUZHONGDEWANQUANXIANGTONGDEZIJI。JINGENJUWEININDEFacebookGUANGGAOXUANZEDEGUANGGAOSUCAIZUHE，BUTONGDEGUANGGAOXILIEJIUHUODUOHUOSHAOHUIXIYINTEDINGDEQUNTI。

ZHENGRULomit Patel ZAIGUANYULiftoffDEBOKEWENZHANGZHONGJIESHIDENEIYANG，“ZAIWOMENDENULIXIA，SHIPINDEBIAOXIANYAOBIJINGTAITUXIANGHAODEDUO，XIYINLEXINYONGHU。DANSHISHISHIZHENGMING，DUIYUWOMENDEZHONGDINGXIANGGUANGGAOXILIEERYAN，QINGKUANGQIAQIAXIANGFAN，YINWEIJINGTAITUPIANDEXIAOGUOYUANSHENGYUSHIPIN。[…]ZAIFUBENZHONGSHIYONGYUWOMENDESHOUZHONGQUNTIXIANGGUANDESHUYUHUOSHOUZIMUSUOXIECIYOUZHUYUTIGAODIANJILV。”

ZHENGQUEDEGUANGGAOSUCAIZUHEKENENGHUIYINNINDEMUBIAOSHOUZHONGHEGUANGGAOXILIEERYI。JINXINGYANJIUYIYOUHUAZHEIZHONGZUHEJIANGQUEBAOJIANGLAIDEGUANGGAOXILIEZAIXIYINKEHUFANGMIANGENGJIACHENGGONG。

3.简化您的Facebook营销活动结构

ZHANGQIYILAI，FacebookJINGXUANYIZHIQIANGDIAOJIANGZHONGDIANFANGZAIMUBIAORENQUNSHANG，YIDADAOJIQITEDINGDEZIQUNTI。DANSHIRUJIN，XUDUOPINPAIDOUTONGGUOXIANGXIANGFANDEFANGXIANGZHUANYIERHUODECHENGGONG-JIANSHAOGUANGGAOXILIEHEGUANGGAOJIDETOUFANG，YIGAISHANFacebookDEYOUHUABINGGENGHAODIKUODAKEHUSHULIANG。

ZAIZHENDUIZENGZHANGYINGXIAOYABOappGUANWANGKlientBoost DEANLIYANJIUZHONG，MATE·NAERXUN（Matt Nelson）ZHICHU，ZAIJIARUXINKEHUZHIHOU，TAMENDEDIYIBUJIUSHIJIANG“…TAMENDEZHANGHUCONGLIUGEGUANGGAOXILIEHE24GEGUANGGAOJIJIANSHAODAOSIGEGUANGGAOXILIEHEJIUGEGUANGGAOJI。” JIEGUO？“TONGGUOJIANHUABINGKUODAFANWEI（HUAFEIJIBENXIANGTONG），WOMENNENGGOUCHANSHENG20％DEDIANJICISHU，CONGERSHIGOUMAILIANGZENGJIA18％[BING]DAILAIJIN40％DESHOURU。”

TONGCHANG，SHAOJISHIDUO。JIANHUANINDEGUANGGAOXILIEJIANGSHIFacebookDESUANFAGENGQINGSONGDIWEININYOUHUAGUANGGAOXILIE，CONGERQUEBAOTAMENNENGGOUXIYINDAOHESHIDEREN。

4.利用自动刊登位置

ZIDONGFANGZHISHIFacebookYOUHUASUANFADEGUANJIANBUFEN。ZHEIBUJINKEYIBANGZHUNINKUODAFacebookSHANGDEKEHUZENGZHANG，HAIKEYIZUIDACHENGDUDITIGAOZAIInstagramSHANGDEPUGUANGLV。FacebookDESUANFAHUIGENJUZIJIDESHUJUZAIZHEIXIEPINGTAISHANGFENPEININDEZHANSHIWEIZHI，YIXIANGZUIYOUKENENGZHUANHUAWEIFUFEIKEHUDEYONGHUZHANSHIGUANGGAO。

JINGUANNINBUBIXUANZEZIDONGFANGZHI，DANSHIYONGCIXITONGKEQUEBAONINJIBENSHANGZAIMEIGEGUANGGAOXILIEZHONGDOUZUNXUNFacebookDE“GUIZE”。SHOUDONGFANGZHIXUYAOJINXINGGENGDUODEFANFUSHIYAN，BINGQIEXUYAOHUAFEIGENGDUODESHIJIANHEZUIZHONGDEYANJIUJIHUI。JIANGGONGZUOYIJIAOJISUANFAKEYIGENGKUAIDIHUODEGENGHAODEJIEGUO。

5.不要害怕免费赠送东西

YOUCHONGFENDELIYOU，BISAIHEZENGPINRENGRANSHIFacebookSHANGLIUXINGDEKEHUHUOQUGONGJU。ZHEIXIEHUODONGZHONGDEXUDUOHUODONGDOUKEYILIYONGFUFEIGUANGGAODEZUHE，ERZHEIZHONGFUFEIGUANGGAOSHIYOUTINGZHONGDEKOUKOUXIANGCHUANTUIDONGDE，SHITAMENDEYABOappGUANWANGHEFUWUZAIGENGDUODERENMIANQIANZHANSHI。

Electricity Labs / Warp Speed LabsDEAndy Leff ZAIJIESHOU Business Collective DECAIFANGSHIZHICHU，WEIXIANGDUIRONGYIDETIAOZHANERFAFANGXIAOJIANGPIN（RULIPINKA）SHITAMENDEWANGZHANLIULIANGZAIYIGEYUENEIZENGJIALE10BEI。

ZUICHENGGONGDEBISAITUCHUXIANSHILEYONGHUSHENGCHENGDENEIRONG。XUDUOYONGHUHUIWEICANJIABISAIERCHUXIANZAININDEGUANFANGYEMIANSHANGERGANDAOXINGFEN，ZHEIFANGUOLAIJIANGBANGZHUNINXIYINDAOKENENGYOUXIANGSIXINGQUDEPENGYOUHEJIAREN。ZAIGUANYULIUXINGJINGSAIZENGPINRUANJIANUpViralDEBOKEZHONG，Wilco de KreijGAISHULERUHESHOUJIYONGHUSHENGCHENGDENEIRONGYIJICHENGGONGJUBANJINGSAIHEZENGPINDEJIQIAO。

最大化您的Facebook形象

ZAIFacebookSHANGTOUFANGGUANGGAOKEYIZAININDEKEHUHUOQUGONGZUOZHONGFAHUIJUDAZUOYONG。DANSHIYAOHUODESUOXUDEJIEGUO，NINBIXUSHISHIZHENGQUEDECELVE。TONGGUOLIYONGZHEIXIEXUANXIANGLAIGAISHANNINDEFacebookYINGXIAO，NINJIANGNENGGOUHUODEYEWUPENGBOFAZHANSUOXUDEKEHUHUOQULIANGDETISHENG。

立即QQ咨询　　　在线提交咨询问题