亚马逊线上药店姗姗来迟 线上药房的春天到来?

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亚马逊酝酿已久的网上药店终于面世。北京时间11月17日晚,亚马逊在美国推出了一家提供处方药在线配送的线上药店,正式向药房连锁企业宣战。筹备三年,一朝问世,与此同时,传统医药零售巨头股价应声而跌,在疫情这个特殊节点,亚马逊线上药店有备而来。然而,巨头们盘踞多年,亚马逊能否冲出层层围堵,前路依旧未知。

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线上药房的春天

与传统医药零售不同,这家名为“亚马逊药房”的新店允许顾客在该亚博app官网网站或应用上购买药品时进行比价。购物者可以在结账时在保险支付和非保险选项之间切换,亚马逊还为该亚博app官网忠诚俱乐部Prime会员提供大幅折扣。据介绍,美国大多数保险适用于亚马逊线上药店,Prime会员在不通过保险支付的情况下可以享受普通药8折、品牌药4折的优惠,并可享受两天送达。

亚马逊为何看上了药品零售呢?

“亚马逊看中药房业务,显而易见的就是参考了阿里健康和京东健康的商业模式和高市值规模。”物业和经济社区分析师黄昇告诉北京商报记者,与传统零售药店相比,亚马逊这种电商拥有独特的优势,即自身强大的云计算能力和物流服务效率。因此,对于亚马逊来说,医药零售就是一个具有巨大潜力且未经开发的富矿。

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